Case Study | Event Marketing

IDS Vancouver

Interior Design Show 2025 at Vancouver Convention Centre West

Bringing Kartners to life at one of the design industry's biggest stages.

From the initial booth mockup to the final follow-up email, I helped bring the entire IDS experience together across creative, logistics, content and marketing.

CONCEPT → BUILD → COORDINATE → PROMOTE → EXPERIENCE → FOLLOW UP

From concept to show floor.

For IDS Vancouver, I managed the project across both the creative and operational sides. While the booth concept and design were developed and finalized by the Brand Manager, I supported the early brainstorming process and created the booth mockup. Once the design was finalized, I took the lead on project execution, creating all supporting marketing materials and coordinating timelines, logistics, social media, and email marketing before, during, and after the show.

My Role

Booth Mockup • Graphic Design • Project Coordination • Event Logistics • Social Media • Email Marketing

The Solution

Build one connected campaign around the show, bringing together marketing materials, logistics, social media, email, and on-site execution.

The Challenge

How do we turn a finalized booth concept into a cohesive brand experience across every event touchpoint?

01 Building the Experience

Concept to Execution

I developed the initial booth mockup, visual direction, then coordinated across teams and vendors to bring the concept to screen to show floor.

Final Booth

02 Show-ready graphics

Created a cohesive suite of marketing materials that carried the brand across the show, from large-scale wall graphics and display boards to promotional flyer cards.

Tools used: Adobe Illustrator • Adobe Photoshop • Canva

03 Behind the scene

Coordinated timelines, logistics, materials and cross-functional teams to ensure smooth and successful execution.

PROJECT MANAGEMENT

LOGISTICS

ONSITE CHECKLIST

LANDING PAGE FOR RESOURCES

BOOTH SET-UP

04 Creating the buzz

Generated excitement before the show, captured key moments on-site, and kept the conversation going afterward.

05 The outcome

A successful show with a strong brand presence, 200+ leads generated, meaningful industry connections, and continued engagement beyond the event. The booth was also nominated for Best 10' × 20' Booth, adding recognition to the overall show experience.

JERRIKA RAMOS

JERRIKA R.