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Case Study | Product Launch | 2026
Copenhagen CollectionÂ
Bringing a new collection to market.
Led the execution of launch marketing, coordinating timelines and product information across teams while developing the creative assets, sales tools, photography, email, social content, and branded materials needed to bring the collection to market.
GATHER → PLAN → CREATE → COORDINATE → LAUNCH → SUPPORT
From product information to a complete launch toolkit.
From product education to launch communications and photography, I helped translate the collection into a cohesive set of marketing touchpoints, while driving timelines, coordinating product information across teams, and keeping deliverables on track for launch.
My Role
Product Marketing · Project Management · Creative Execution · Sales Enablement
The Solution
One launch story, carried across every touchpoint.
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Developed a suite of launch materials designed to educate, inform, and build awareness around the Copenhagen Collection. The creative direction was carried across sales tools, digital communications, photography, social content, packaging concepts, and promotional pieces to create a consistent launch experience.
The Challenge
Turning a new collection into a clear and compelling product story.
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Launching a new collection meant giving the Sales Team the right tools to confidently introduce the products while creating customer-facing materials that clearly communicated the collection, its features, and its design.
The Process
From infromation to impact
1
GATHER
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Collected product details, specification, pricing, images, and other key information from internal teams
2
PLAN
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Built the marketing timeline around product arrival dates, launch deadlines, and the materials needed by the Sales and customers.
3
CREATE
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Designed and produced the launch toolkit, inlcuding emails, sales sheet, catalog, photography, social content, sample/PR box, and promotional giveaway.
4
COORDINATE
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Worked across teams to fill information gaps, review materials and keep deliverables moving toward launch.
5
LAUNCH
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Rolled out the collection across email, social media, sales materials and other customer-facing touchpoints
6
SUPPORT
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Provided ongoing assets and content to keep the momentum going beyond the launch
Key Deliverables
SAMPLE BOX
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Created a sample box concept to support product presentation.
MINI BROCHURE
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Gave Sales Reps a clear, visually engaging tool to present the collection.
PRODUCT CATALOG
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Showcased the full collection with key features and design details.
PROMOTIONAL SWAG
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Designed custom eyeglass cleaning wipes for giveaways.
LAUNCH NEWSLETTER
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Introduced the collection to customers and generated awareness.
The Outcome
A fully supported product launch
The launch delivered a cohesive visual identity, stronger sales tools, and a versatile library of content that continued to support the Copenhagen Collection across multiple marketing channels.
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Informed and educated Sales Reps and customers
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A consistent brand experience across touchpoints
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Delivered on time and aligned with product arrival
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Assets continued to drive engagement beyond launch